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41.
Evaluating social media marketing: social proof and online buyer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SAN.

42.
Consumer behaviour in hospitality and tourism by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 DIX.

43.
The new chameleons: how to connect with consumers who defy categorization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL.
Lists:

44.
The digital seeker: a guide for digital teams to build winning experiences by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Columbia University Press  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DE.

45.
Consumer culture theory in Asia: history and contemporary issues by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342095 MIN.

46.
Omni-personal luxury: how to transform your luxury business for the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SCH.
Lists:

47.
Artificial intelligence for marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 THA.

48.
Hacking growth: how today's fastest-growing companies drive breakout success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Virgin Books 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ELL.

49.
Success in social marketing: 100 case studies from around the globe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEE.

50.
Sensory marketing: an introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL.

51.
Chinese consumers: exploring the world's largest demographic by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Palgrave Macmillan 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.470951 SET.

52.
Human-driven experience: the battle for trust in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAR.

53.
Shopping: why we love it and how retailers can create the ultimate customer experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Kaplan Publishing 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.1 DAN.

54.
Supermarketwala: secrets to winning consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgaon Random House India 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MAL.

55.
Consumer behavior: building marketing strategy by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.

56.
Consumer behaviour: insights from Indian market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI Learning Private Limited 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 MAJ.

57.
Consumer behavior: buying, having and being by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Private Limited 2011
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

58.
Shop til you drop: consumer behavior and american culture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield Publishing Group Inc. 2005
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BER.

59.
Using behavioral science in marketing: drive customer action and loyalty by prompting instinctive responses by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HAR.

60.
Consumer neuroscience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MIT Press
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CER.

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