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41.
Advertising works 2 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Holt, Richard and Winston Ltd. 1983
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BRO.

42.
Advertising works 3 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Holt, Richard and Winston Ltd. 1985
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CHA.

43.
Advertising works 4 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Cassell Educational Limited 1987
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CHA.

44.
Advertising works 5 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Cassell Educational Limited 1990
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 FEL.

45.
The image makers: the secret of successful advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Orbis Publishing Limited 1984
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 MEY.

46.
Advertising by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 1982
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 WRI.

47.
The fall of advertising and the rise of PR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers Inc. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659 RIE.

48.
The trouble with advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Chelsea House Publishers 1981
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OTO.

49.
The next evolution of marketing: connect with your customers by marketing with meaning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GIL.

50.
YouTube marketing power: how to use video to find more prospects, launch your products, and reach a massive audience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Private Limited 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MIL.

51.
Social media marketing: a strategic approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR.

52.
Marketing communications by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Ltd 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 EGA.

53.
Theory, practice and techniques in advertising and sales management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York 3G E-Learning LLC 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MRA.

54.
Excel 2019 for marketing statistics: a guide to solving practical problems by Series: Excel for Statistics (EXCELSTAT)
Edition: 2nd
Publication details: Switzerland Springer 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.54 QUI.

55.
Introduction to advertising: understanding and managing the advertising process by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 MOG.

56.
Advertising account planning: planning and managing strategic communications campaigns by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.111 KEL.

57.
Advertising design by medium: a visual and verbal approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.132 BLA.

58.
Voice marketing: harnessing the power of conversational AI to drive customer engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIN.

59.
Inbound marketing for dummies: a wiley brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2015
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

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