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21.
HBR's 10 must reads on leading digital transformation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4038 HAR.

22.
Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pan Books 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM.

23.
Little black book of innovation: how it works, how to do it by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 ANT.

24.
A new brand world: 8 principles for achieving brand leadership in the twenty-first century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Group 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED.

25.
United we brand: how to create a cohesive brand that's seen, heard, and remembered by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOS.

26.
The origin of brands: discover the natural laws of product innovation and business survival by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers Inc. 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RIE.

27.
The digital transformation roadmap: rebuild your organization for continuous change by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Columbia University Press 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4062 ROG.

28.
The digital-first customer experience: seven design strategies from the world's leading brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WHE.

29.
Brands and branding: strategy to build and nurture brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AGG.

30.
The lean engineering travel guide: the best itineraries for developing new products and satisfying customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: No items available.

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