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21.
Sensory marketing: an introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL.

22.
We are like that only: understanding the logic of consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India 2009
Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 339.470954 BIJ, ...

23.
Shop til you drop: consumer behavior and american culture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield Publishing Group Inc. 2005
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BER.

24.
Consumer neuroscience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MIT Press
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CER.

25.
The cambridge handbook of consumer psychology by Series: Cambridge Handbooks in Psychology
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Cambridge University Press 2023
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

26.
Consumer psychology: theories & applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Ltd 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HUA.

27.
Essentials of consumer behavior: an applied approach by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 STE.

28.
The continuum of consumer choice by Series: Routledge Studies in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 FOX.

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