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1101.
Strategic marketing management: concept and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Global Business Press [s.n.]
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 KHU.

1102.
The power of simplicity: a management guide to cutting through the nonsense and doing things right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1999
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 TRO.

1103.
Marketing nuggets: conceptual dimensions in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd 1998
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.

1104.
A new brand world: 8 principles for achieving brand leadership in the twenty-first century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Group 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED.

1105.
Marketing in the new millennium: 36 trends that will change business and marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 1999
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 XAV.

1106.
United we brand: how to create a cohesive brand that's seen, heard, and remembered by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOS.

1107.
The art of the brand: the ten commandments of strategic design by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Rupa & Co. 1995
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP.

1108.
Mythmaking on Madison avenue how advertisers apply the power of myth & symbolism to create leadership brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Probus Publishing Company 1993
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RAN.

1109.
Building brand value: five steps to building powerful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 PAR.

1110.
In search of excellence: lessons from America's best-run companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper & Row, Publishers 1982
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.00973 PET.

1111.
The origin of brands: discover the natural laws of product innovation and business survival by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers Inc. 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RIE.

1112.
Competing through knowledge: building a learning organisation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 1977
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 SHU.

1113.
Essentials of management by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw-Hill, Inc 1982
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 KOO.

1114.
Financial management handbook by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hants Gower Publishing Company Limited 1983
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 BRO.

1115.
Reengineering the corporation: a manifesto for business revolution by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Nicholas Brealey Publishing 1994
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 HAM.

1116.
What is six sigma? by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.562 PAN .

1117.
Wooden on leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2005
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4092 WOO.

1118.
superbrands: an insight into some of India's strongest consumer brands Vol.II by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Superbrands Limited 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8270954 BHA. Not available: Indian Institute of Management LRC: Checked out (1).

1119.
Superbrands: an insight into 101 of India's strongest brands Vol. I by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Superbrands Limited 2004
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

1120.
Crisis and renewal: meeting the challenge of organizational change by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 HUR.

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