Business research method

By:

Cooper, Danald R

Material type: Text

TextPublication details: McGraw Hill Education (India) Pvt. Ltd. New Delhi 2019Edition: 12thDescription: xxiv, 866 pISBN:

9789353161194

Subject(s):

DDC classification:

658.0072 COO

Summary: We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.

List(s) this item appears in: Public Policy & General Management | Operation & quantitative Techniques

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.0072 COO (Browse shelf(Opens below))	1	Available		001041

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Table of Content
Part 1: Introduction to Business Research

1. Research in Business

2. Ethics in Business Research

3. Thinking Like a Researcher

4. The Research Process: An Overview

5. Clarifying the Research Question through Secondary Data and Exploration

Part 2: The Design of Business Research

6. Research Design: An Overview

7. Qualitative Research

8. Observation Studies

9. Experiments

10. Surveys

Part 3: The Sources and Collection of Data

11. Measurement

12. Measurement Scales

13. Questionnaires and Instruments

14. Sampling

Part 4: Analysis and Presentation of Data

15. Data Preparation and Description

16. Exploring, Displaying, and Examining Data

17. Hypothesis Testing

18. Measures of Association

19. Multivariate Analysis: An Overview

20. Presenting Insights and Findings: Written Reports

21. Presenting Insights and Findings: Oral Presentations

We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.

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