MARC details
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02506nam a22002777a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20210122125226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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210122b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789353161194 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.0072 |
| Item number |
COO |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cooper, Danald R. |
| 245 ## - TITLE STATEMENT |
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| Title |
Business research method |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. |
New Delhi |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxiv, 866 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
845.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Content<br/>Part 1: Introduction to Business Research<br/><br/>1. Research in Business <br/><br/>2. Ethics in Business Research <br/><br/>3. Thinking Like a Researcher <br/> <br/>4. The Research Process: An Overview <br/><br/>5. Clarifying the Research Question through Secondary Data and Exploration <br/><br/>Part 2: The Design of Business Research<br/><br/>6. Research Design: An Overview <br/><br/>7. Qualitative Research <br/><br/>8. Observation Studies <br/><br/>9. Experiments <br/><br/>10. Surveys <br/><br/>Part 3: The Sources and Collection of Data<br/><br/>11. Measurement <br/><br/>12. Measurement Scales <br/><br/>13. Questionnaires and Instruments<br/><br/>14. Sampling <br/><br/>Part 4: Analysis and Presentation of Data<br/><br/>15. Data Preparation and Description <br/><br/>16. Exploring, Displaying, and Examining Data <br/><br/>17. Hypothesis Testing <br/><br/>18. Measures of Association<br/><br/>19. Multivariate Analysis: An Overview <br/><br/>20. Presenting Insights and Findings: Written Reports <br/><br/>21. Presenting Insights and Findings: Oral Presentations |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Industrial management--Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business--Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business--Research--Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Industrial management--Research--Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Industrial management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Operations research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Organizational behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |