How to organise and operate a small business in Australia: turning ideas into success
Material type:
TextPublication details: Routledge New York 2024Edition: 12thDescription: ix, 287 pISBN: - 9781032676593
- 658.0220994 ENG
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Public Policy & General Management | 658.0220994 ENG (Browse shelf(Opens below)) | 1 | Available | 007262 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Public Policy & General Management Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.022 MCC Small business revolution: how owners and entrepreneurs can succeed | 658.022 SCA Essentials of entrepreneurship and small business management | 658.022 SCH Two sides of the business family: | 658.0220994 ENG How to organise and operate a small business in Australia: turning ideas into success | 658.045 SIN Untangling conflict: an introspective guide for families in business | 658.046 BUF Social value investing: | 658.047 TRI The practice of corporate governance |
Table of content:
INTRODUCTION
PART A PREPARING FOR SELF-EMPLOYMENT
1. The self-employment decision
The power of being small. Diversity of small businesses. Pros and cons of self-employment. Personal characteristics and success. Management skills and experience. Taking the plunge. Risk of failure. Summary.
2. Information and assistance
Choosing and an accountant. Choosing a solicitor. Finding a mentor. Business Enterprise Centre. Trade association. Australian Institute of Company Directors. Networking. State and territory small business agencies. Commonwealth government. Training programs. Summary.
Reflective exercise: Why do I want to be self-employed?
PART B GETTING STARTED
3. Pathways into business
Parallel opportunities. New market opportunities. New product and service opportunities. Buying a Business. Buying a franchise. Starting from scratch. Summary.
4. Start-up nuts and bolts
Legal structure. What’s in a name? Business Registration Service. Licences and permits. Insurance. Summary.
5. Business plan
Myths and reality of planning. Putting your plan on paper. Sample business plan. Adapting to change. Summary.
Reflective exercise: Evaluating the Risks
PART C MARKETING PLAN
6. Marketing strategy
Understanding your customers. Customer information. Positioning your business. Products and services. Distribution. Promotion. Pricing. Marketing mix. Summary.
7. Traditional marketing
Direct marketing. Media advertising. Writing advertising copy. Publicity. Sponsorship. Personal selling. Summary.
8. Digital marketing
What is digital marketing? Do I need a website? Search engines and directories. Email marketing. Online promotion. Social media. Mobile marketing. Getting help. Summary.
Reflective exercise: Capturing the Target Market
PART D OPERATIONS PLAN
9. Operating practices
Service operations. Retail operations. Online operations. Manufacturing operations. Summary.
10. Location and layout
Temporary premises. Home-based business. Retail premises. Service businesses. Manufacturing premises. Local government regulations. Negotiating a lease. Summary.
11. Employing staff
Legal framework. Designing a job. Hiring new staff. Motivation and performance. Staff turnover. Summary.
Reflective exercise: Creating a Smooth Operation
PART E FINANCIAL PLAN
12. Financial information
Paper trail. Accounting system. Balance sheet. Income statement. Financial ratios. Monitoring performance. Summary.
13. Managing liquidity
Operating cycle. Managing accounts receivable. Managing inventory. Managing accounts payable. Managing cash flow. Overcoming problems. Summary.
14. Managing profitability
Cost structure. Contribution margin. Break-even point. Product and service profitability. Customer profitability. Market channel profitability. Monitoring costs. Summary.
15. Financing and taxation
Borrowing money. Leasing. Equity capital. Government grants. Australian taxation system. Summary.
Reflective exercise: Financial Forecasts
Appendix: Assessing Commercial Potential
[https://www.routledge.com/How-to-Organise-and-Operate-a-Small-Business-in-Australia-Turning-Ideas-into-Success/English/p/book/9781032676593?srsltid=AfmBOopz0OY8W-4HiEq0UkeLjpb3LFAM_InUOe-5Pq8emnCgZMy3j8Ov]
You have an idea for a business, but you’re not sure where to begin. Or perhaps you have made a start, but you’re not sure what to do next. It’s a common dilemma shared by everyone who has been down the same path. Where can I go for help? What are my legal obligations? How do I start making sales? How can I use digital marketing? How do I organise my operations? What’s involved in employing staff? How do I handle my finances?
How to Organise and Operate a Small Business in Australia is your hands-on guide to running your own business. This new 12th edition contains information, skills, and ideas that are up to date, easy to understand, and simple to use. It reflects fundamental changes that have taken place as a result of the pandemic and the surge in small business digital technology. A feature of this new edition is a series of reflective exercises designed to help you evaluate your business ideas for their commercial potential.
Used by tens of thousands of Australians to become self-employed, this new 12th edition is the most comprehensive small business handbook in Australia. An essential read for anyone who wants to have a business of their own.
(https://www.routledge.com/How-to-Organise-and-Operate-a-Small-Business-in-Australia-Turning-Ideas-into-Success/English/p/book/9781032676593?srsltid=AfmBOopz0OY8W-4HiEq0UkeLjpb3LFAM_InUOe-5Pq8emnCgZMy3j8Ov)
There are no comments on this title.