The unstoppable sales team: elevate your team’s performance, win more business, and attract top performers

Table of content:
About the Author

Introduction

Part I: Why You Need a Strong Sales Team (not just strong sales performers).　

Chapter 1: Start from Where You Are Right Now


One Thing That Hasn't Changed About Selling

What You Need Isn't What You Think.

You’re in a Marathon, Not a Sprint

Scale Sales Faster Starting from Where You Are Right Wow
Chapter 2: Your Sales Team's Greatest Challenge


It's Becoming More Difficult for Your Buyer to Buy

The Dawn of Buyer Centric Selling

Team Decision-Making Requires a Team Approach

Information Overload: Getting the Right Information at the Right Time

Master of One Trade; Jack of None
Chapter 3: Why Selling Has Become a Team Sport　


Being a Lone Wolf is Just Lonely

Top Sales Performers Are Attracted to Strong Teams

Create An Environment Ripe for Learning

Your Sitting on a Gold Mine of Best Practices
Chapter 4: The Foundation of a Winning Sales Team


Selling is Competitive; Take Advantage of it

Experience Trumps Theory: Learn by Doing

Motivation is Inside Out and Outside In

Success Breeds Success
Part II: Build Your Unstoppable Sales Team

Chapter 5: Where to Begin: Assessing Your Sales Teams Performance


Setting a Sales Performance Baseline

Why You Need to Isolate Poor Performance

Good, Better, Best: A Structure For Sales Team Growth

Accelerating From Better to Best
Chapter 6: The Top Sales Skills of an Unstoppable Sales Team


Why Fit is More Important Than Experience

7 Elements of Unstoppable Sales Teams

How to Address Mistakes and Errors Made by Your Sales Team

Your Daily Sales Huddle
Chapter 7: Creating an Environment that Stimulates Sales Team Performance


Setting and Selling a Compelling Future

Multi-Directional Communication: Persistence, Parallel, Permeable

Adopting a Hunger for New Skills Development

Sales Meetings That Stimulate Learning
Chapter 8: Motivation Doesn’t Come from Within


Why Money is Not a Motivator: Here Is What Is

Sales Leader Influence Over Motivation

Motivating Your Sales Team: The Everyday Sales Mantra

Your Everyday Sales Mantra

Measuring the Success and Impact of Your E.S.M.
Part III: A Sales Leaders Guide to Managing an Unstoppable Sales Team

Chapter 9: Your Role as the Leader of an Unstoppable Sales Team


The Difference: Regular leaders versus Leaders of Unstoppable Sales Teams

Being the Gatekeeper

Do You Make the Cut? Assessing Your Unstoppable Sales Leadership Capabilities

The Journey: Building Your Skills as an Unstoppable Sales Leader
Chapter 10: Sales Coaching: A Framework for Coaching an Unstoppable Sales Team　


Talking is Not Coaching: How to Build a Foundation for Effective Coaching

The Pillars for Effective Sales Coaching

Combine Sales Coaching with Feedback for Greater Impact

You As a Coach: Assessing Gaps In Your Own Coaching
Chapter 11: Setting Sales Performance Metrics that Matter


What Gets Measured Doesn’t Always Get Improved

Choosing Sales Metrics that Matter

Metrics that Motivate Individual Performance

Team Performance Metrics that Matter (and Motivate!)
Chapter 12: Technology to Accelerate Your Sales Team’s Performance　


The Three Phases of Sales Team Maturity

Technology to Support Building Your Unstoppable Sales Team

Technology to Boost Your Sales Teams Performance

Introduce New Technology to Support Your Sales Teams Performance
Chapter 13: Accelerating Your Unstoppable Sales Teams Performance


Advancing Your Teams Sales Skills

Advancing Your Leadership Skills

How a Good Coach Can Help Build Your Unstoppable Sales Team

The Big Short: The Counterintuitive Way to Introduce Change to Your Sales Team

Attracting Sales Talent with Sales Performer Attraction

The Future of Sales Talent (and Why You Need to Build an Unstoppable Sales Team)
Conclusion

[https://www.routledge.com/The-Unstoppable-Sales-Team-Elevate-Your-Teams--Performance-Win-More-Business-and-Attract-Top-Performers/Casemore/p/book/9781032391502?srsltid=AfmBOoq44kJJry_b83QGOG-7AH2U22g4KFQrk_KaTV0lIBM_2u0jmvp6]

What are the secrets behind well-known companies like Salesforce, Whirlpool, and Cintas's ability to be repeatedly recognized for their top sales performance? What do they do that sets them apart from their competition, allowing them to increase sales revenue year over year?

It's not due to their ability to master online sales funnels or introduce software that automates their sales process. Instead, these companies dominate their markets because they continually elevate their sales team's skills and performance to an unstoppable level.

This comprehensive book is written for sales executives, leaders, and managers. If you lead a sales team and want to improve their sales performance without being forced to invest in new technology, hire more employees, or completely restructure your existing sales team, then this book is for you.

Based on his work with sales leaders from around the globe, Shawn Casemore shares a proven model for building, structuring, and improving a sales team's performance. This model is effective regardless of the product or service sold, industry served, or sales leader's experience.

In this book, Shawn shares:

What your sales team's greatest challenge is, and how to overcome it.
The key influences that impact a sales team's performance.
Steps to assessing your sales team's current performance levels.
The top sales skills of an unstoppable sales team.
How to create an environment that stimulates the performance of your sales team.M
Methods to motivate your sales team (that don't require money).
A framework for coaching your sales team to higher levels of performance.
Selecting and setting sales performance metrics that matter.
Technology that will elevate and accelerate the sales performance of your team.
How to attract and retain top sales professionals.
Whether you are new to leading a sales team or a seasoned leader, the Unstoppable Sales Team contains the strategies, methods, and best practices for building a high-performing sales team that outsells and outperforms its competition.

Stop stressing about improving your sales team's performance. Get the strategies and methods to design, lead, and unlock your sales team's full potential.

(https://www.routledge.com/The-Unstoppable-Sales-Team-Elevate-Your-Teams--Performance-Win-More-Business-and-Attract-Top-Performers/Casemore/p/book/9781032391502?srsltid=AfmBOoq44kJJry_b83QGOG-7AH2U22g4KFQrk_KaTV0lIBM_2u0jmvp6)