Digital product management: frameworks - tools - cases

Contributor(s):

Hoffmann, Sascha [Editor]

Material type: Text

TextPublication details: Springer Wiesbaden 2024Description: xxii, 357 pISBN:

9783658442750

Subject(s):

Product management

DDC classification:

658.500285 HOF

Summary: The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students. "The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de (https://link.springer.com/book/10.1007/978-3-658-44276-7)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.500285 HOF (Browse shelf(Opens below))	1	Available		007129

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Previous								Next
Previous	658.472 KEH Data analytics in marketing, entrepreneurship, and innovation	658.5 LEM Product management in practice:	658.5 SUB Innovation analytics: tools for competitive advantage	658.500285 HOF Digital product management: frameworks - tools - cases	658.500727 COH Demand prediction in retail:	658.5342 SOL The new chameleons: how to connect with consumers who defy categorization	658.575 BAN Product leadership:	Next

Table of content:
Front Matter
Pages i-xxii
Download chapter PDF
Introduction to Digital Product Management
Sascha Hoffmann
Pages 1-30
User-Centered Product Visions
Inken Petersen
Pages 31-43
Product Strategy—The Foundation of Product Management
Christian Becker
Pages 45-58
Implementing and Validating Product Strategy with Objectives and Key Results (OKR)
Cansel Sörgens
Pages 59-86
Product Roadmaps
Dominik Busching, Lutz Göcke
Pages 87-106
Product Discovery
Philip Steen, Alexander Hipp
Pages 107-124
Validation of Product Ideas in the Market
Anna Wicher
Pages 125-146
Product Delivery
Tim Adler
Pages 147-170
Growth
Markus Andrezak
Pages 171-188
Product Changes
Rainer Gibbert
Pages 189-201
A/B Testing in Digital Product Management
Sascha Hoffmann
Pages 203-209
Product Management Understood Holistically
Patrick Roelofs
Pages 211-222
Product Sense
Robert Schulke, Nikkel Blaase
Pages 223-231
Product Leadership
Tobias Freudenreich
Pages 233-253
Alignment
Arne Kittler
Pages 255-268
Product Evangelizing and Storytelling
Petra Wille
Pages 269-283
Product Owner and Scrum Master
Jan Köster, Florian Meyer
Pages 285-297
Understanding User Experience
Inken Petersen
Pages 299-308
Data Analytics
Jan Martens
Pages 309-317
[https://link.springer.com/book/10.1007/978-3-658-44276-7]

The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner).

In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully.

A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students.

"The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de
(https://link.springer.com/book/10.1007/978-3-658-44276-7)

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