Digital product management: (Record no. 8374)
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000 -LEADER | |
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fixed length control field | 02845nam a22001937a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250108180527.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 250108b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9783658442750 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.500285 |
Item number | HOF |
245 ## - TITLE STATEMENT | |
Title | Digital product management: |
Remainder of title | frameworks - tools - cases |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | Springer |
Place of publication, distribution, etc. | Wiesbaden |
Date of publication, distribution, etc. | 2024 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 357 p. |
365 ## - TRADE PRICE | |
Price type code | EUR |
Price amount | 74.99 |
500 ## - GENERAL NOTE | |
General note | Table of content:<br/>Front Matter<br/>Pages i-xxii<br/>Download chapter PDF <br/>Introduction to Digital Product Management<br/>Sascha Hoffmann<br/>Pages 1-30<br/>User-Centered Product Visions<br/>Inken Petersen<br/>Pages 31-43<br/>Product Strategy—The Foundation of Product Management<br/>Christian Becker<br/>Pages 45-58<br/>Implementing and Validating Product Strategy with Objectives and Key Results (OKR)<br/>Cansel Sörgens<br/>Pages 59-86<br/>Product Roadmaps<br/>Dominik Busching, Lutz Göcke<br/>Pages 87-106<br/>Product Discovery<br/>Philip Steen, Alexander Hipp<br/>Pages 107-124<br/>Validation of Product Ideas in the Market<br/>Anna Wicher<br/>Pages 125-146<br/>Product Delivery<br/>Tim Adler<br/>Pages 147-170<br/>Growth<br/>Markus Andrezak<br/>Pages 171-188<br/>Product Changes<br/>Rainer Gibbert<br/>Pages 189-201<br/>A/B Testing in Digital Product Management<br/>Sascha Hoffmann<br/>Pages 203-209<br/>Product Management Understood Holistically<br/>Patrick Roelofs<br/>Pages 211-222<br/>Product Sense<br/>Robert Schulke, Nikkel Blaase<br/>Pages 223-231<br/>Product Leadership<br/>Tobias Freudenreich<br/>Pages 233-253<br/>Alignment<br/>Arne Kittler<br/>Pages 255-268<br/>Product Evangelizing and Storytelling<br/>Petra Wille<br/>Pages 269-283<br/>Product Owner and Scrum Master<br/>Jan Köster, Florian Meyer<br/>Pages 285-297<br/>Understanding User Experience<br/>Inken Petersen<br/>Pages 299-308<br/>Data Analytics<br/>Jan Martens<br/>Pages 309-317<br/>[https://link.springer.com/book/10.1007/978-3-658-44276-7] |
520 ## - SUMMARY, ETC. | |
Summary, etc. | The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner).<br/><br/>In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully.<br/><br/>A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students.<br/><br/>"The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de<br/>(https://link.springer.com/book/10.1007/978-3-658-44276-7) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Product management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hoffmann, Sascha [Editor] |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Marketing | COR/IN/25/8312 | 19-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/12/2025 | CBS Publishers & Distributors Pvt. Ltd. | 4635.51 | 658.500285 HOF | 007129 | 01/12/2025 | 1 | 7131.55 | 01/12/2025 | Book |