Customer analytics for dummies

By:

Sauro, Jeff

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. New Delhi 2015Description: x, 324 pISBN:

9788126554393

Subject(s):

DDC classification:

658.8 SAU

Summary: Customer Analytics for Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. (https://www.wileyindia.com/customer-analytics-for-dummies.html)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 SAU (Browse shelf(Opens below))	1	Available		006967

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Previous	658.8 RIE Marketing Warfare	658.8 RIE The 22 immutable laws of marketing	658.8 SAR Business marketing: concepts and cases	658.8 SAU Customer analytics for dummies	658.8 SCH Omni-personal luxury:	658.8 SHA Patanjalize your brand: how the swadeshi brand disrupted a billion dollar market	658.8 SHE Handbook of relationship marketing	Next

Customer Analytics for Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.
(https://www.wileyindia.com/customer-analytics-for-dummies.html)

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