Contemporary issues in marketing and consumer behaviour

By:

Parsons, Elizabeth

Contributor(s):

Material type: Text

TextPublication details: Routledge New York 2023Edition: 3rdDescription: 198 pISBN:

9781032062006

Subject(s):

DDC classification:

658.802 PAR

Summary: This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides. (https://www.routledge.com/Contemporary-Issues-in-Marketing-and-Consumer-Behaviour/Parsons-Maclaran-Chatzidakis-Ashman/p/book/9781032062006)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.802 PAR (Browse shelf(Opens below))	1	Available		006667

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Previous	658.802 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innovation	658.802 LIE Content - the atomic particle of marketing: the definitive guide to content marketing strategy	658.802 MIL Building a story brand:	658.802 PAR Contemporary issues in marketing and consumer behaviour	658.802 PET Sustainable marketing: a holistic approach	658.802 RAN Sustainable marketing: the industry’s role in a sustainable future	658.802 TRO Differentiate or die: survival in our era of killer competition	Next

Table of content:
Chapter 1 Introduction: How Has Marketing Changed?

Chapter 2 Building Brand Cultures

Chapter 3 Digital Markets and Marketing

Chapter 4 Ethical Debates in Marketing Management

Chapter 5 The Ethics and Politics of Consumption

Chapter 6 Marketing Inequalities: Feminisms and Intersectionalities

Chapter 7 Psychoanalysis in Marketing

Chapter 8 Hierarchies of Knowledge in Marketing

Chapter 9 Marketing, Spaces and Places

Chapter 10 The Globalised Marketplace
[https://www.routledge.com/Contemporary-Issues-in-Marketing-and-Consumer-Behaviour/Parsons-Maclaran-Chatzidakis-Ashman/p/book/9781032062006]

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.

Topics new to this edition include:

Digital Markets and Marketing

Hierarchies of Knowledge in Marketing

Marketing Inequalities: Feminisms and intersectionalities

The Ethics and Politics of Consumption
New case studies include:

Emerging Economy Brands

The Fairtrade Brand

Disappearing Influencers

Decolonising the Media
Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Online resources include chapter-by-chapter PowerPoint slides.
(https://www.routledge.com/Contemporary-Issues-in-Marketing-and-Consumer-Behaviour/Parsons-Maclaran-Chatzidakis-Ashman/p/book/9781032062006)

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