Contemporary issues in marketing and consumer behaviour (Record no. 7935)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02884nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241129131157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241129b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032062006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | PAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parsons, Elizabeth |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary issues in marketing and consumer behaviour |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 198 p |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 39.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Chapter 1 Introduction: How Has Marketing Changed?<br/><br/>Chapter 2 Building Brand Cultures<br/><br/>Chapter 3 Digital Markets and Marketing<br/><br/>Chapter 4 Ethical Debates in Marketing Management<br/><br/>Chapter 5 The Ethics and Politics of Consumption<br/><br/>Chapter 6 Marketing Inequalities: Feminisms and Intersectionalities<br/><br/>Chapter 7 Psychoanalysis in Marketing<br/><br/>Chapter 8 Hierarchies of Knowledge in Marketing<br/><br/>Chapter 9 Marketing, Spaces and Places<br/><br/>Chapter 10 The Globalised Marketplace<br/>[https://www.routledge.com/Contemporary-Issues-in-Marketing-and-Consumer-Behaviour/Parsons-Maclaran-Chatzidakis-Ashman/p/book/9781032062006] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.<br/><br/>Topics new to this edition include:<br/><br/><br/>Digital Markets and Marketing<br/><br/>Hierarchies of Knowledge in Marketing<br/><br/>Marketing Inequalities: Feminisms and intersectionalities<br/><br/>The Ethics and Politics of Consumption<br/>New case studies include:<br/><br/><br/>Emerging Economy Brands<br/><br/>The Fairtrade Brand<br/><br/>Disappearing Influencers<br/><br/>Decolonising the Media<br/>Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.<br/><br/>Online resources include chapter-by-chapter PowerPoint slides.<br/>(https://www.routledge.com/Contemporary-Issues-in-Marketing-and-Consumer-Behaviour/Parsons-Maclaran-Chatzidakis-Ashman/p/book/9781032062006) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maclaran, Pauline |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatzidakis, Andreas |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashman, Rachel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2632 | 19-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/29/2024 | Technical Bureau India Pvt. Ltd. | 3004.85 | 658.802 PAR | 006667 | 11/29/2024 | 1 | 4622.84 | 11/29/2024 | Book |