Digital content marketing: creating value in practice

Contributor(s):

Material type: Text

TextPublication details: Routledge New York 2024Description: xv, 240 pISBN:

9781032346793

Subject(s):

DDC classification:

658.872 KRO

Summary: Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions. (https://www.routledge.com/Digital-Content-Marketing-Creating-Value-in-Practice/Krowinska-Backhaus-Becker-Bosser/p/book/9781032346793?srsltid=AfmBOooCoqnVAj2AwYqxpPjnoVgki6_l9CM1N02iEghhcO3d6H6dzOs9)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.872 KRO (Browse shelf(Opens below))	1	Available		006815

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

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Previous	658.872 KAN One million followers: how I built a massive social following in 30 days	658.872 KEL Introduction to social media marketing:	658.872 KOZ Influencers and creators: business, culture and practice	658.872 KRO Digital content marketing: creating value in practice	658.872 KUM Intelligent marketing: employing new-age technologies	658.872 KUM Marketing in the digital age	658.872 KUM Transformative marketing: combining new age technologies and human insights	Next

Table of content:
1. Introduction to Content Marketing; 2. Content Marketing Planning, Execution and Measurement; 3. Content Marketing ideation: How to generate and manage creative concepts; 4. Value Creation Through Digital Content: Informative Value; 5. Value Creation Through Digital Content: Entertainment Value; 6. Value Creation Through Digital Content: Social Value; 7. Value Creation Through Digital Content: User Co-creation Value; 8. Digital Content and Social Media Influencers; 9. Content Curation: Best Practices and Techniques; 10. Content Marketing and Sponsorship; 11. The Dark Side of Content Marketing; 12. Contemporary and Emerging Content Marketing Trends

[https://www.routledge.com/Digital-Content-Marketing-Creating-Value-in-Practice/Krowinska-Backhaus-Becker-Bosser/p/book/9781032346793?srsltid=AfmBOooCoqnVAj2AwYqxpPjnoVgki6_l9CM1N02iEghhcO3d6H6dzOs9]

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.

Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.

The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.

(https://www.routledge.com/Digital-Content-Marketing-Creating-Value-in-Practice/Krowinska-Backhaus-Becker-Bosser/p/book/9781032346793?srsltid=AfmBOooCoqnVAj2AwYqxpPjnoVgki6_l9CM1N02iEghhcO3d6H6dzOs9)

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