MARC details
| 000 -LEADER |
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| fixed length control field |
02865nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241218151259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032346793 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
KRO |
| 245 ## - TITLE STATEMENT |
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| Title |
Digital content marketing: |
| Remainder of title |
creating value in practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 240 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
39.99 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Table of content:<br/>1. Introduction to Content Marketing; 2. Content Marketing Planning, Execution and Measurement; 3. Content Marketing ideation: How to generate and manage creative concepts; 4. Value Creation Through Digital Content: Informative Value; 5. Value Creation Through Digital Content: Entertainment Value; 6. Value Creation Through Digital Content: Social Value; 7. Value Creation Through Digital Content: User Co-creation Value; 8. Digital Content and Social Media Influencers; 9. Content Curation: Best Practices and Techniques; 10. Content Marketing and Sponsorship; 11. The Dark Side of Content Marketing; 12. Contemporary and Emerging Content Marketing Trends<br/><br/>[https://www.routledge.com/Digital-Content-Marketing-Creating-Value-in-Practice/Krowinska-Backhaus-Becker-Bosser/p/book/9781032346793?srsltid=AfmBOooCoqnVAj2AwYqxpPjnoVgki6_l9CM1N02iEghhcO3d6H6dzOs9] |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.<br/><br/>Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.<br/><br/>The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.<br/><br/>(https://www.routledge.com/Digital-Content-Marketing-Creating-Value-in-Practice/Krowinska-Backhaus-Becker-Bosser/p/book/9781032346793?srsltid=AfmBOooCoqnVAj2AwYqxpPjnoVgki6_l9CM1N02iEghhcO3d6H6dzOs9) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Value added |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Krowinska, Agata [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Backhaus, Christof [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Becker, Benjamin [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bosser, Fabian [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |