Inside the competitor's mindset: how to predict their next move and position yourself for success

By:

Horn, John

Material type: Text

TextSeries: Management on the Cutting EdgePublication details: The MIT Press Cambridge 2023Description: xiv, 256 pISBN:

9780262047883

Subject(s):

DDC classification:

338.522 HOR

Summary: When it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best. Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors? In Inside the Competitor's Mindset, John Horn shares proven techniques to help businesses think like their competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the “why” of a competitor's move, and not just on “what happened.” Inside the Competitor's Mindset presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor's mindset, predict their reactions to your moves, and assess whether they are getting ready for a spontaneous move of their own. Horn also demonstrates the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization. When every move matters, staying a step ahead of the competition is critical. Inside the Competitor's Mindset prepares leaders from any industry to be ready when it is time to act (and react) in the competitive market. Reading this book will empower you to • learn where to look for competitive insights, regardless of your industry, whether you (or your competitors) are a public or private company; • anticipate how competitors will react to moves you make, and whether they are about to make a bold first move; • apply lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when you can't ask direct questions; • design and operate strategic exercises to gain competitive insight; and • build up a competitive insight function within your organization. (https://mitpress.mit.edu/9780262047883/inside-the-competitors-mindset/)

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.522 HOR (Browse shelf(Opens below))	1	Available		006814

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Previous	338.5024658 KRE Microeconomics for managers	338.5024658 PNG Managerial economics	338.5024658 SAM Managerial economics: an Indian adaptation	338.522 HOR Inside the competitor's mindset: how to predict their next move and position yourself for success	338.540973 GAL The great crash of 1929	338.542 ALI Manias, panics, and crashes:	338.542 BEA False economy: a surprising economic history of the world	Next

When it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best.

Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors?

In Inside the Competitor's Mindset, John Horn shares proven techniques to help businesses think like their competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the “why” of a competitor's move, and not just on “what happened.”

Inside the Competitor's Mindset presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor's mindset, predict their reactions to your moves, and assess whether they are getting ready for a spontaneous move of their own. Horn also demonstrates the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization.

When every move matters, staying a step ahead of the competition is critical. Inside the Competitor's Mindset prepares leaders from any industry to be ready when it is time to act (and react) in the competitive market.

Reading this book will empower you to
• learn where to look for competitive insights, regardless of your industry, whether you (or your competitors) are a public or private company;
• anticipate how competitors will react to moves you make, and whether they are about to make a bold first move;
• apply lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when you can't ask direct questions;
• design and operate strategic exercises to gain competitive insight; and
• build up a competitive insight function within your organization.
(https://mitpress.mit.edu/9780262047883/inside-the-competitors-mindset/)

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