MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02883nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241218150408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780262047883 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.522 |
| Item number |
HOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Horn, John |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Inside the competitor's mindset: |
| Remainder of title |
how to predict their next move and position yourself for success |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
The MIT Press |
| Place of publication, distribution, etc. |
Cambridge |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 256 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
2850.00 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Management on the Cutting Edge |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
When it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best.<br/><br/>Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors?<br/><br/>In Inside the Competitor's Mindset, John Horn shares proven techniques to help businesses think like their competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the “why” of a competitor's move, and not just on “what happened.”<br/><br/>Inside the Competitor's Mindset presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor's mindset, predict their reactions to your moves, and assess whether they are getting ready for a spontaneous move of their own. Horn also demonstrates the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization.<br/><br/>When every move matters, staying a step ahead of the competition is critical. Inside the Competitor's Mindset prepares leaders from any industry to be ready when it is time to act (and react) in the competitive market.<br/><br/>Reading this book will empower you to<br/>• learn where to look for competitive insights, regardless of your industry, whether you (or your competitors) are a public or private company;<br/>• anticipate how competitors will react to moves you make, and whether they are about to make a bold first move;<br/>• apply lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when you can't ask direct questions;<br/>• design and operate strategic exercises to gain competitive insight; and<br/>• build up a competitive insight function within your organization.<br/>(https://mitpress.mit.edu/9780262047883/inside-the-competitors-mindset/) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Competition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Leadership |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Organizational change |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |