Principles of marketing

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. Noida 2023Edition: 19thDescription: xxiv, 736 pISBN:

9789357055215

Subject(s):

Marketing

DDC classification:

658.8 KOT

Summary: Principles of Marketing 19e discusses today's key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that social media and technology play in contemporary marketing, it's packed with new stories and examples illustrating how companies employ innovative techniques to gain competitive advantage-from traditional marketing all-stars to new-age digital competitors. The feature-enriched content and simple language make this book a must-read for students and practicing managers to understand the fundamentals of marketing and the latest developments in the industry. (https://www.pearsoned.co.in/web/books/9789357055215_Principles-of-Marketing_Philip-Kotler.aspx)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 KOT (Browse shelf(Opens below))	1	Available		006472

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Previous	658.8 KOT Kotler on marketing: how to create, win, and dominate markets	658.8 KOT Marketing 3.0: from products to customers to the human spirit	658.8 KOT Marketing management	658.8 KOT Principles of marketing	658.8 KOT Marketing 6.0: the future is immersive	658.8 KOT Entrepreneurial marketing: beyond professionalism to creativity, leadership, and sustainability	658.8 KUM Customer relationship management: concept, strategy, and tools	Next

Principles of Marketing 19e discusses today's key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that social media and technology play in contemporary marketing, it's packed with new stories and examples illustrating how companies employ innovative techniques to gain competitive advantage-from traditional marketing all-stars to new-age digital competitors. The feature-enriched content and simple language make this book a must-read for students and practicing managers to understand the fundamentals of marketing and the latest developments in the industry.

(https://www.pearsoned.co.in/web/books/9789357055215_Principles-of-Marketing_Philip-Kotler.aspx)

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