Principles of marketing (Record no. 7910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01885nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250114143221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241121b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357055215 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | Noida |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 736 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1049.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Principles of Marketing 19e discusses today's key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that social media and technology play in contemporary marketing, it's packed with new stories and examples illustrating how companies employ innovative techniques to gain competitive advantage-from traditional marketing all-stars to new-age digital competitors. The feature-enriched content and simple language make this book a must-read for students and practicing managers to understand the fundamentals of marketing and the latest developments in the industry.<br/><br/>(https://www.pearsoned.co.in/web/books/9789357055215_Principles-of-Marketing_Philip-Kotler.aspx) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Balasubramanian, Sridhar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2248 | 28-10-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/21/2024 | Technical Bureau India Pvt. Ltd. | 729.05 | 658.8 KOT | 006472 | 11/21/2024 | 1 | 1049.00 | 11/21/2024 | Book |