Sustainable crowdfunding: research-based analysis for communication campaigns

By:

Pope, Adam R

Material type: Text

TextPublication details: Routledge New York 2023Description: xiii, 201 pISBN:

9781032312736

Subject(s):

DDC classification:

658.45 POP

Summary: This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to show what has worked and why, giving readers a solid foundation to research and create a campaign of their own. Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com. A stop word appendix for the book can be accessed at www.routledge.com/9781032312736 (https://www.routledge.com/Sustainable-Crowdfunding-Research-Based-Analysis-for-Communication-Campaigns/Pope/p/book/9781032312736)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Business Communication	658.45 POP (Browse shelf(Opens below))	1	Available		006663

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Previous	658.45 MUN Guide to managerial communication: effective business writing and speaking	658.45 NAW Business communication	658.45 NEU ESG reporting in corporate communication: what the EU regulation means for corporate reporting	658.45 POP Sustainable crowdfunding: research-based analysis for communication campaigns	658.45 QUI Business and professional communication: keys for workplace excellence	658.45 RAM Business communication	658.45 REN Business communication: a problem solving approach	Next

Table of content:
Introduction

1. Defining Crowdfunding

2. Crowdfunding as Experience Architecture

3. Assessing Platforms

4. Planning and Running a Campaign

5. Discrete Campaigns

6. Interconnected Campaigns

7. Sustaining Crowdfunding
[https://www.routledge.com/Sustainable-Crowdfunding-Research-Based-Analysis-for-Communication-Campaigns/Pope/p/book/9781032312736]

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others.

Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to show what has worked and why, giving readers a solid foundation to research and create a campaign of their own.

Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com. A stop word appendix for the book can be accessed at www.routledge.com/9781032312736
(https://www.routledge.com/Sustainable-Crowdfunding-Research-Based-Analysis-for-Communication-Campaigns/Pope/p/book/9781032312736)

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