MARC details
| 000 -LEADER |
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| fixed length control field |
02312nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241129121930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241129b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032312736 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.45 |
| Item number |
POP |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pope, Adam R |
| 245 ## - TITLE STATEMENT |
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| Title |
Sustainable crowdfunding: |
| Remainder of title |
research-based analysis for communication campaigns |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 201 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
36.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of content:<br/>Introduction<br/><br/>1. Defining Crowdfunding<br/><br/>2. Crowdfunding as Experience Architecture<br/><br/>3. Assessing Platforms<br/><br/>4. Planning and Running a Campaign<br/><br/>5. Discrete Campaigns<br/><br/>6. Interconnected Campaigns<br/><br/>7. Sustaining Crowdfunding<br/>[https://www.routledge.com/Sustainable-Crowdfunding-Research-Based-Analysis-for-Communication-Campaigns/Pope/p/book/9781032312736] |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others.<br/><br/>Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to show what has worked and why, giving readers a solid foundation to research and create a campaign of their own.<br/><br/>Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com. A stop word appendix for the book can be accessed at www.routledge.com/9781032312736<br/>(https://www.routledge.com/Sustainable-Crowdfunding-Research-Based-Analysis-for-Communication-Campaigns/Pope/p/book/9781032312736) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business writing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Crowdfunding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |