Marketing communications

Table of content:
Essentials of Marketing Communications
Marketing Communications: Past and Present Marketing Communications Theory Buying Behaviour Brand Communications
Managing Campaigns, Media Planning and Research
Marketing Communications Strategy and Planning Understanding Marketing Research Campaign Tactics and Management Campaign Media and Media Planning
Marketing Communications Mix and Omni-Channels
Advertising The Internet and the Growth of Digital Marketing Social Media Sales Promotion Public Relations and Corporate Communications Sponsorship & Product Placement Personal Selling, Point of Sale, Supportive Communications and Direct Marketing Employer/Employee Branding and Internal Communications Marketing Channels and Business-to-Business Communications
Industry and Ethics in a Global Context
Global Marketing Communications Ethical Marketing and the Regulatory Environment The Communications Industry
[https://us.sagepub.com/en-us/nam/marketing-communications/book279160#contents]

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
(https://us.sagepub.com/en-us/nam/marketing-communications/book279160)