Marketing communications (Record no. 7463)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02300nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250105160130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250105b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529781212 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | EGA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Egan, John |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publication Ltd |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 415 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 65.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Essentials of Marketing Communications<br/> Marketing Communications: Past and Present Marketing Communications Theory Buying Behaviour Brand Communications <br/>Managing Campaigns, Media Planning and Research<br/> Marketing Communications Strategy and Planning Understanding Marketing Research Campaign Tactics and Management Campaign Media and Media Planning <br/>Marketing Communications Mix and Omni-Channels<br/> Advertising The Internet and the Growth of Digital Marketing Social Media Sales Promotion Public Relations and Corporate Communications Sponsorship & Product Placement Personal Selling, Point of Sale, Supportive Communications and Direct Marketing Employer/Employee Branding and Internal Communications Marketing Channels and Business-to-Business Communications <br/>Industry and Ethics in a Global Context<br/> Global Marketing Communications Ethical Marketing and the Regulatory Environment The Communications Industry<br/>[https://us.sagepub.com/en-us/nam/marketing-communications/book279160#contents] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.<br/><br/>This fourth edition:<br/><br/>Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries<br/>Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis<br/>Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics<br/>This textbook is essential reading for students studying marketing communications or a related topic.<br/>(https://us.sagepub.com/en-us/nam/marketing-communications/book279160) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 670/24-25 | 21-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/09/2025 | T V Enterprises | 3684.20 | 658.8 EGA | 007072 | 01/09/2025 | 1 | 5668.00 | 01/09/2025 | Book |