Writing for busy readers: communicate more effectively in the real world

By:

Rogers, Todd

Contributor(s):

Lasky-Fink, Jessica

Material type: Text

TextPublication details: Dutton ---- 2023Description: viii, 242 pISBN:

9780593187487

Subject(s):

Communication

DDC classification:

808.02 ROG

Summary: Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it. (https://www.penguinrandomhouse.com/books/706548/writing-for-busy-readers-by-todd-rogers-and-jessica-lasky-fink/)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Business Communication	808.02 ROG (Browse shelf(Opens below))	1	Available		007058

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Previous	808 STI Persuasive communication	808 STI Persuasive communication	808.02 DAY How to get published and win research funding	808.02 ROG Writing for busy readers: communicate more effectively in the real world	808.06665 ROM Writing that works: how to communicate effectively in business, e-mail, letters, memos, presentations, plans, reports, proposals, resumes, speeches	808.066651 TAY Model business letters, emails and other business documents	808.5 CAR The quick and easy way to effective speaking	Next

Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

Less is more
Make reading easy
Design for easy navigation
Use enough formatting, but no more
Tell readers why they should care
Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.

(https://www.penguinrandomhouse.com/books/706548/writing-for-busy-readers-by-todd-rogers-and-jessica-lasky-fink/)

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