Writing for busy readers: (Record no. 7434)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01702nam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250105123117.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250105b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780593187487 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808.02 |
| Item number | ROG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rogers, Todd |
| 245 ## - TITLE STATEMENT | |
| Title | Writing for busy readers: |
| Remainder of title | communicate more effectively in the real world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Dutton |
| Place of publication, distribution, etc. | ---- |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 242 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 28.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Writing well is for school. Writing effectively is for life.<br/><br/>Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:<br/><br/>Less is more<br/>Make reading easy<br/>Design for easy navigation<br/>Use enough formatting, but no more<br/>Tell readers why they should care<br/>Make responding easy<br/>Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.<br/> <br/>When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.<br/><br/>(https://www.penguinrandomhouse.com/books/706548/writing-for-busy-readers-by-todd-rogers-and-jessica-lasky-fink/) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lasky-Fink, Jessica |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Communication | 670/24-25 | 21-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/09/2025 | T V Enterprises | 1587.04 | 808.02 ROG | 007058 | 01/09/2025 | 1 | 2441.60 | 01/09/2025 | Book |