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The art of the brand: the ten commandments of strategic design
Material type:
TextPublication details: New Delhi Rupa & Co. 1995Description: xvii, 160 pISBN: - 8171673090
- 658.827 GUP
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.827 GUP (Browse shelf(Opens below)) | 1 | Available | G00401 |
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| 658.827 FOR Sustainable branding: | 658.827 GRI Guinness: the colorful story of a black and white brand | 658.827 GUP Brand Wars: | 658.827 GUP The art of the brand: the ten commandments of strategic design | 658.827 HIL Romancing the brand: | 658.827 HOL How brands become icons: the principles of cultural branding | 658.827 KAL Brand metrics: measuring brand efficacy along the customer journey |
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