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The art of the brand: the ten commandments of strategic design

Gupta, S. R. Sen

The art of the brand: the ten commandments of strategic design - New Delhi Rupa & Co. 1995 - xvii, 160 p.

ISBN: 8171673090

Subjects--Topical Terms:
Brand name products
New brand--Management

Dewey Class. No.: 658.827 / GUP

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