United we brand: how to create a cohesive brand that's seen, heard, and remembered
Material type: TextPublication details: Boston Harvard Business School Press 2003Description: xvii, 163 pISBN:- 1578517982
- 658.827 MOS
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Indian Institute of Management LRC General Stacks | Marketing | 658.827 MOS (Browse shelf(Opens below)) | 1 | Available | G00399 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
658.827 MOG Brand management: | 658.827 MOI Brand storytelling in the digital age: | 658.827 MOO Brand management: the Indian context | 658.827 MOS United we brand: how to create a cohesive brand that's seen, heard, and remembered | 658.827 MOT Storm the norm: untold stories of 20 brands that did it best | 658.827 PAM Booming brands: inspiring journeys of 11 "Made in India" brands | 658.827 PAR Building brand value: five steps to building powerful brands |
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