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United we brand: how to create a cohesive brand that's seen, heard, and remembered

Moser, Mike

United we brand: how to create a cohesive brand that's seen, heard, and remembered - Boston Harvard Business School Press 2003 - xvii, 163 p.

ISBN: 1578517982

Subjects--Topical Terms:
Brand name products
New products--Management

Dewey Class. No.: 658.827 / MOS

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