Brand management: the Indian context

By:

Moorthi, Y. L. R

Material type: Text

TextPublication details: New Delhi Vikas Publishing House Pvt. Ltd. 1999Description: xi, 171 pISBN:

8125907394

Subject(s):

Brand name products

DDC classification:

658.827 MOO

Summary: Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning. The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management. (https://www.vikaspublishing.com/books/business-economics/marketing/brand-management/9788125914273/)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 MOO (Browse shelf(Opens below))	1	Available		G00398

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Previous	658.827 MAR Beyond branding: how savvy marketers build brand equity to create products and open new markets	658.827 MOG Brand management:	658.827 MOI Brand storytelling in the digital age:	658.827 MOO Brand management: the Indian context	658.827 MOS United we brand: how to create a cohesive brand that's seen, heard, and remembered	658.827 MOT Storm the norm: untold stories of 20 brands that did it best	658.827 PAM Booming brands: inspiring journeys of 11 "Made in India" brands	Next

Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.
The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.

(https://www.vikaspublishing.com/books/business-economics/marketing/brand-management/9788125914273/)

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