Brand management: the Indian context
Moorthi, Y. L. R.
Brand management: the Indian context - New Delhi Vikas Publishing House Pvt. Ltd. 1999 - xi, 171 p.
Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.
The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.
(https://www.vikaspublishing.com/books/business-economics/marketing/brand-management/9788125914273/)
8125907394
Brand name products
658.827 / MOO
Brand management: the Indian context - New Delhi Vikas Publishing House Pvt. Ltd. 1999 - xi, 171 p.
Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.
The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.
(https://www.vikaspublishing.com/books/business-economics/marketing/brand-management/9788125914273/)
8125907394
Brand name products
658.827 / MOO