Differentiate or die: survival in our era of killer competition

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TextPublication details: Chennai East West Books (Madras) Pvt. Ltd. 2004Description: x, 236 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.802 TRO (Browse shelf(Opens below))	1	Available		G00355

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Previous	658.802 PAR Contemporary issues in marketing and consumer behaviour	658.802 PET Sustainable marketing: a holistic approach	658.802 RAN Sustainable marketing: the industry’s role in a sustainable future	658.802 TRO Differentiate or die: survival in our era of killer competition	658.802 WIL Strategic marketing management: planning, implementation and control	658.804 AND Value merchants: demonstrating and documenting superior value in business markets	658.804 BRE Business-to-business marketing	Next

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