Beyond branding: how savvy marketers build brand equity to create products and open new markets

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Material type: Text

TextPublication details: Cambridge Probus Publishing Company 1993Description: xvi, 213 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 MAR (Browse shelf(Opens below))	1	Available		G00326

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Previous	658.827 LEA Experiential marketing: integrated theory & strategic application	658.827 LU International luxury brand strategy	658.827 MAR Rebuilding brand America: what we must do to restore our reputation and safeguard the future of American business abroad	658.827 MAR Beyond branding: how savvy marketers build brand equity to create products and open new markets	658.827 MOG Brand management:	658.827 MOI Brand storytelling in the digital age:	658.827 MOO Brand management: the Indian context	Next

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