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Beyond branding: how savvy marketers build brand equity to create products and open new markets

Marconi, Joe

Beyond branding: how savvy marketers build brand equity to create products and open new markets - Cambridge Probus Publishing Company 1993 - xvi, 213 p.

ISBN: 9781557384287

Subjects--Topical Terms:
Brand management
Brand products--New market opening

Dewey Class. No.: 658.827 / MAR

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