Strategic brand management: creating and sustaining brand equity long term

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Material type: Text

TextPublication details: New Delhi Kogan Page India Private Limited 2007Edition: 2ndDescription: 443 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 KAP (Browse shelf(Opens below))	1	Available		G00321

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Previous	658.827 HOL How brands become icons: the principles of cultural branding	658.827 KAL Brand metrics: measuring brand efficacy along the customer journey	658.827 KAP 9 brand shaastras: nine successful brand strategies to build winning brands	658.827 KAP Strategic brand management: creating and sustaining brand equity long term	658.827 KEL Strategic brand management: building, measuring, and managing brand equity	658.827 KEL Strategic brand management: building, measuring, and managing brand equity	658.827 KEL Strategic brand management: building, measuring, and managing brand equity	Next

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