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Strategic brand management: creating and sustaining brand equity long term

Kapferer, Jean-Neol

Strategic brand management: creating and sustaining brand equity long term - 2nd - New Delhi Kogan Page India Private Limited 2007 - 443 p.

ISBN: 8175541091

Subjects--Topical Terms:
Materials and brand management
Brand name products - Management

Dewey Class. No.: 658.827 / KAP

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