Marketing 3.0: from products to customers to the human spirit

By:

Kotler,Philip

Contributor(s):

Material type: Text

TextSeries: Times Business SeriesPublication details: New Delhi Wiley India Pvt. Ltd. 2010Description: xv, 188 pISBN:

9788126526192

Subject(s):

Marketing management

DDC classification:

658.8 KOT

Summary: The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. (https://www.wiley.com/en-in/Marketing+3.0%3A+From+Products+to+Customers+to+the+Human+Spirit-p-9780470609798)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 KOT (Browse shelf(Opens below))	1	Available		G00287

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Previous	658.8 KOT A framework for marketing management	658.8 KOT Marketing 5.0: technology for humanity	658.8 KOT Kotler on marketing: how to create, win, and dominate markets	658.8 KOT Marketing 3.0: from products to customers to the human spirit	658.8 KOT Marketing management	658.8 KOT Principles of marketing	658.8 KOT Marketing 6.0: the future is immersive	Next

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

(https://www.wiley.com/en-in/Marketing+3.0%3A+From+Products+to+Customers+to+the+Human+Spirit-p-9780470609798)

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