Marketing 3.0: (Record no. 7042)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01728nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240712171938.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240712b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126526192 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 3.0: |
| Remainder of title | from products to customers to the human spirit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 188 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 495.00 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Times Business Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.<br/><br/>In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.<br/><br/>Explains the future of marketing, along with why most marketers are stuck in the past<br/>Examines companies that are ahead of the curve, such as S. C. Johnson<br/>Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"<br/>In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.<br/><br/>(https://www.wiley.com/en-in/Marketing+3.0%3A+From+Products+to+Customers+to+the+Human+Spirit-p-9780470609798) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/12/2024 | Gratis Book | 658.8 KOT | G00287 | 07/12/2024 | 1 | 495.00 | 07/12/2024 | Book |