We are like that only: understanding the logic of consumer India

By:

Bijapurkar, Rama

Material type: Text

TextPublication details: Penguin Random House India Haryana 2009Description: xvii, 294 pISBN:

9780143065975

Subject(s):

DDC classification:

339.470954 BIJ

Summary: Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’ (https://www.penguin.co.in/book/we-are-like-that-only/)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	339.470954 BIJ (Browse shelf(Opens below))	1	Available	G00251
Book	Indian Institute of Management LRC General Stacks	Marketing	339.470954 BIJ (Browse shelf(Opens below))	2	Available	G00336
Book	Indian Institute of Management LRC General Stacks	Marketing	339.470954 BIJ (Browse shelf(Opens below))	3	Available	G00337
Book	Indian Institute of Management LRC General Stacks	Marketing	339.470954 BIJ (Browse shelf(Opens below))	4	Available	G00338
Book	Indian Institute of Management LRC General Stacks	Marketing	339.470954 BIJ (Browse shelf(Opens below))	5	Available	G00339
Book	Indian Institute of Management LRC General Stacks	Marketing	339.470954 BIJ (Browse shelf(Opens below))	6	Available	G00340

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Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’

(https://www.penguin.co.in/book/we-are-like-that-only/)

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