We are like that only: (Record no. 7008)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01558nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240722112942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240704b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143065975 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 339.470954 |
| Item number | BIJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bijapurkar, Rama |
| 245 ## - TITLE STATEMENT | |
| Title | We are like that only: |
| Remainder of title | understanding the logic of consumer India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Penguin Random House India |
| Place of publication, distribution, etc. | Haryana |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 294 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 399.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’<br/><br/>(https://www.penguin.co.in/book/we-are-like-that-only/) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers--India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumption (Economics)--India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/04/2024 | Gratis Book | 1 | 339.470954 BIJ | G00251 | 12/26/2024 | 12/11/2024 | 1 | 399.00 | 07/04/2024 | Book | ||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/22/2024 | Gratis Book | 339.470954 BIJ | G00336 | 07/22/2024 | 2 | 399.00 | 07/22/2024 | Book | ||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/22/2024 | Gratis Book | 339.470954 BIJ | G00337 | 07/22/2024 | 3 | 399.00 | 07/22/2024 | Book | ||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/22/2024 | Gratis Book | 339.470954 BIJ | G00338 | 07/22/2024 | 4 | 399.00 | 07/22/2024 | Book | ||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/22/2024 | Gratis Book | 339.470954 BIJ | G00339 | 07/22/2024 | 5 | 399.00 | 07/22/2024 | Book | ||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/22/2024 | Gratis Book | 339.470954 BIJ | G00340 | 07/22/2024 | 6 | 399.00 | 07/22/2024 | Book |