Misbehaving: the making of behavioral economics

By:

Thaler, Richard H

Material type: Text

TextPublication details: Penguin Books Ltd. London 2016Description: xiv, 415 pISBN:

9780241951224

Subject(s):

Economics--Psychological aspects

DDC classification:

330.019 THA

Summary: The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

List(s) this item appears in: Public Policy & General Management | Marketing

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	330.019 THA (Browse shelf(Opens below))	1	Checked out	02/09/2025	001022

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Previous	330.019 FRA Routledge handbook of behavioral economics	330.019 HO Why trust matters: an economist's guide to the ties that bind us	330.019 LEH Behavioral economics: evidence, theory, and welfare	330.019 THA Misbehaving: the making of behavioral economics	330.019 WIL Introduction to behavioral economics	330.024631 HIL An introduction to economics: concepts for students of agriculture and the rural sector	330.071 BEL Doing economics:	Next

The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions

Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

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