Misbehaving: the making of behavioral economics

By:

Thaler, Richard H

Material type: Text

TextPublication details: Penguin Books Ltd. London 2016Description: xiv, 415 pISBN:

9780241951224

Subject(s):

Economics--Psychological aspects

DDC classification:

330.019 THA

Summary: The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

List(s) this item appears in: Public Policy & General Management | Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	330.019 THA (Browse shelf(Opens below))	1	Checked out	02/09/2025	001022

The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions

Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

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