Sensory marketing: an introduction

By:

Hulten, Bertil

Material type: Text

TextPublication details: Sage Publications Ltd. London 2020Description: vii, 230 pISBN:

9781526423252

Subject(s):

DDC classification:

658.8 HUL

Summary: Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses. (https://us.sagepub.com/en-us/nam/sensory-marketing/book257574)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 HUL (Browse shelf(Opens below))	1	Available		006044

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Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

(https://us.sagepub.com/en-us/nam/sensory-marketing/book257574)

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