Sensory marketing: (Record no. 5864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01426nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240222115615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240222b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526423252 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hulten, Bertil |
| 245 ## - TITLE STATEMENT | |
| Title | Sensory marketing: |
| Remainder of title | an introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 230 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 41.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.<br/><br/> • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.<br/> • The author is one of the most published professors in the field, sharing exclusive expertise and experience.<br/> • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.<br/><br/>(https://us.sagepub.com/en-us/nam/sensory-marketing/book257574) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Senses and sensation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers--Psychology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3711 | 08-02-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/22/2024 | Technical Bureau India Pvt. Ltd. | 2944.97 | 658.8 HUL | 006044 | 02/22/2024 | 1 | 4530.72 | 02/22/2024 | Book |