Management and business research

By:

Easterby-Smith, Mark

Contributor(s):

Material type: Text

TextPublication details: Sage Publications Ltd. London 2021Edition: 7thDescription: xxi, 470 pISBN:

9781529734515

Subject(s):

DDC classification:

001.42 EAS

Summary: This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including: MCQs Video content Templates and data sets Glossary flashcards Additional case studies (https://us.sagepub.com/en-us/nam/management-and-business-research/book271025)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	001.42 EAS (Browse shelf(Opens below))	1	Available		006042

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Previous	001.103 WIG How data happened: a history from the age of reason to the age of algorithms	001.4 SAL Little quick fix: find the theory in your research	001.42 DAY Media Metrics: an introduction to quantitative research in mass communication	001.42 EAS Management and business research	001.42 KAR Qualitative research for quantitative researchers	001.42 NEA The craft of qualitative longitudinal research	001.42 NEA Qualitative longitudinal research:	Next

This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.

Accompanying the book is a wealth of online resources to further enhance your learning experience, including:

MCQs
Video content
Templates and data sets
Glossary flashcards
Additional case studies

(https://us.sagepub.com/en-us/nam/management-and-business-research/book271025)

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