Management and business research
Easterby-Smith, Mark
Management and business research - 7th - London Sage Publications Ltd. 2021 - xxi, 470 p.
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
MCQs
Video content
Templates and data sets
Glossary flashcards
Additional case studies
(https://us.sagepub.com/en-us/nam/management-and-business-research/book271025)
9781529734515
Management-Research
Operations research
001.42 / EAS
Management and business research - 7th - London Sage Publications Ltd. 2021 - xxi, 470 p.
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
MCQs
Video content
Templates and data sets
Glossary flashcards
Additional case studies
(https://us.sagepub.com/en-us/nam/management-and-business-research/book271025)
9781529734515
Management-Research
Operations research
001.42 / EAS