Content strategy: a how-to guid

By:

Getto, Guiseppe

Contributor(s):

Material type: Text

TextPublication details: Routledge New York 2023Description: xxiv, 202 pISBN:

9780367751036

Subject(s):

DDC classification:

658.4012 GET

Summary: This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge. (https://www.routledge.com/Content-Strategy-A-How-to-Guide/Getto-Labriola-Ruszkiewicz/p/book/9780367751036)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.4012 GET (Browse shelf(Opens below))	1	Available		005644

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Previous	658.4012 BIJ Customer in the boardroom?: crafting customer-based business strategy	658.4012 BIJ Customer in the boardroom?: crafting customer-based business strategy	658.4012 CUE Building strategic capabilities in emerging markets	658.4012 GET Content strategy: a how-to guid	658.4012 GHE Strategy and the business landscape	658.4012 GHO Business policy: strategic planning and management	658.4012 JAU Business policy and strategic management	Next

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area.

Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

(https://www.routledge.com/Content-Strategy-A-How-to-Guide/Getto-Labriola-Ruszkiewicz/p/book/9780367751036)

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