Content strategy: (Record no. 5817)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02175nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240207210201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240207b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367751036 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | GET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Getto, Guiseppe |
| 245 ## - TITLE STATEMENT | |
| Title | Content strategy: |
| Remainder of title | a how-to guid |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 202 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 32.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.<br/><br/>The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area.<br/><br/>Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.<br/><br/>(https://www.routledge.com/Content-Strategy-A-How-to-Guide/Getto-Labriola-Ruszkiewicz/p/book/9780367751036) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business communication--Planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Labriola, Jack T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ruszkiewicz, Sheryl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 2023-24/1525 | 26-12-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/07/2024 | Indica Publishers & Distributors Pvt. Ltd. | 2313.75 | 658.4012 GET | 005644 | 02/07/2024 | 1 | 3559.62 | 02/07/2024 | Book |