Open house with Piyush Pandey

By:

Pandey, Piyush

Material type: Text

TextPublication details: Penguin Random House Haryana 2022Description: xx, 284 pISBN:

9780670096671

Subject(s):

DDC classification:

659.1 PAN

Summary: In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business? Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten you

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Non-fiction	659.1 PAN (Browse shelf(Opens below))	1	Available		005592

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Previous	658.84 PEA Questions are the answers	658.872 VAY Jab, jab, jab, right hook:	658.92 IYE method in the madness: insights from my career as an insider outsider insider	659.1 PAN Open house with Piyush Pandey	659.2 WIT Tata: the evolution of a corporate brand	704.04201 CUR Daily rituals women at work: how great women make time, find inspiration, and get to work	704.948943 PAL Buddhist art: form & meaning	Next

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business? Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten you

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